Music Fest

A rowdy college campus music tour and brand engagement festival.

Students from Penn State rock to We The Kings at the Pringles Xtreme Campus Tour produced by LNR Studios.

Music Fest is a half-day, festival-like experience that features switched on bands and engaging and interactive brands that make up a highly influential village.

Jake hosted the Crocs Next Step Campus Tour in 2007 and 2008 where Guster, One Republic, Third Eye Blind, Fabolous, Brett Dennen and Cartel were featured. Brands like xBox, Ford, Overstock.com and Major League Baseball were featured.

In 2010, Jake and his partner, Travis, executive produced the Pringles Xtreme Campus Tour featuring J. Cole and We the Kings as headliners. FRS Healthy Energy and Gibbon were also on the tour.

Drawing from these learnings, Travis and Jake are breaking out with Music Fest. Part MUSIC, part URBAN PLAYGROUND and part BRAND EXPERIENCE, Music Fest engages students and young adults on their turf, excluding brands that aren’t ultra cool and leveraging the Republic voters to choose bands that appear on stage. Music Fest stops at 10 of the top colleges nationwide each semester.

I want to learn more about pricing and how I can get involved.

“The Pringles Xtreme Campus Tour provided powerful consumer engagement with thousands of college kids through signage, product sampling, and an on-site brand experience driving participation in the ‘Pringles Unleash Your Inner Xtreme Sketch Comedy Contest.’ The artists embraced the brand, enhancing Pringles’ credibility among the college crowd and reinforced its strong music heritage.”

-Amy Tunick
President of Alliance Agency, a Division of Grey